Labelling & Artwork Management leader Kallik has produced a guide for marketers on why data-based campaign proof points rather than the colours on the logo are what really matter
Tamworth, 19 January, 2015 – Labelling & Artwork management leader Kallik has published a new whitepaper that sets out the key steps on the impact of the rise of technology and metric-driven Marketing Operations in content labelling.
The paper shows how we have entered a new era of Operational Management where the CEO has stopped being impressed by the imagery in the Q4 ad campaign and is now only interested in the data-driven/fact-based proof points of the campaign.
Now, Marketing leaders are more likely to be data scientists than ‘creatives’ – who are coming into job roles already familiar with new tools to help improve processes and derive more visibility in product marketing.
With this trend happening against a background of global regulation changes, accompanied by a drive to achieve equivalent consistency and performance in branding, artwork and labelling, there are clear implications for the way content is managed throughout the product supply chain.
The paper goes on to examine, through case studies and practical suggestions, the role of modern business software in this new era of a Marketing Operations oriented and data-driven approach to manage artwork requirements.
Its insights are derived from Kallik’s deep exposure to working in regulated industries on automating packaging solutions that use a data-centric approach to labelling creation and management.
For Ashley Goldie, Marketing & Sales Director of Kallik, “The dawn of tech-driven Marketing is good news for customers in the regulated industries, as this paper examines.
“We think it’ll be a useful reference tool and will help ease the transition to the data and process intensive Marketing Operations world the digital age has ushered in.”
The paper – ‘Building Efficient and Consistent Marketing’ – is available to download here: http://www.kallik.com/wp-content/uploads/2015/01/Kallik-Efficient-Marketing-Whitepaper.pdf
Kallik is a global provider of Labelling & Artwork Management software solutions (LAM) that simplify complex artwork management, generation and approval challenges for regulated industries: Kallik’s systems help these organisations to reduce the risk of product recall, guarantee product and brand consistency, mitigate risk and reduce costs.
Based on technologies using a structured content-centric approach, Kallik’s solutions leverage and repurpose content to automatically generate artwork. This enables businesses to remove duplication, track content and rapidly change messaging to respond to new market and regulatory challenges.
Formed in 2001, Kallik’s founders and senior management team have a rich heritage in the packaging and labelling industry. Its flagship AMS360™ Automated Artwork Management solution was devised based on this insider knowledge of the sector and today underpins the businesses of companies including Sealed Air, Coloplast, Integra, Mary Kay, VitaHealth and Unilever.
More at www.kallik.com, or follow us on Twitter @KallikAMS
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