If a single integrated cloud-based system existed for labelling pharmaceutical products, it could provide complete transparency and traceability across the entire industry. Despite the data challenge, Kallik believes companies can be aiming towards implementing cloud-based systems.

Featured in PMPS magazine, Connecting the Disconnected which was created by Graham Francis, explains what currently limits labelling traceability, the impact the lack of transparency has on traceability and single integrated cloud-based solutions.

Read more here. (Pages 40-41)

About PMPS

Pharmaceutical Manufacturing and Packing Sourcer (PMPS) is a specialist journal designed to provide worldwide coverage of a range of topics relating to the pharmaceutical manufacturing and packaging sector.

Published quarterly, the journal functions as a platform of communication and information-sharing for executive and strategic decision-makers within the industry, identifying new trends and marketing opportunities, as well as highlighting the latest innovations in this dynamic environment. PMPS is specifically designed to interest those in the pharma, biotech, nutritional, and medical device industries who are actively seeking to source services for improved efficiency in what is an increasingly competitive market.


Tamworth, UK – 13 June 2019 – Global provider of labelling and artwork
management solutions, Kallik, is launching an update to its AMS360 solution – its
Release 6, transforming the experience of the business user, whilst defining new
benchmarks for speed, accuracy, and efficiency of global labelling and artwork

More complex and competitive marketplaces, weaker margins, and increasing
enforcement of regulations, place ever-increasing challenges on managing larger
and more diverse product portfolios across ever-developing channels.
Being able to prove compliance is paramount within labelling. With Release 6, not
only are diverse product portfolios centralised in one single cloud-based platform,
achieving transparency across all channels, but compliance can be demonstrated
within seconds.

For the first time, global organisations are able to derive printed and electronic
labelling from one integrated solution. Release 6 is driven by the latest web
technologies, maximising user experience whilst providing greater data oversight
and transparency.

A brand-new user interface simplifies content collation whilst providing greater
visibility of assigned tasks and progress. Responding to demands for more tailored
products and local market regulations, the solution delivers greater volumes of
components that can be assigned to a labelling project without any degradation in

Ashley Goldie, Managing Director of Kallik, said: “Global organisations now have the
ability to source an integrated solution which provides complete oversight and data
transparency across both printed and electronic labelling. Not only is a faster user
experience being offered with this update, it also brings new productivity gains to
activities such as data capture, content collation and impact analysis.

“Release 6 of AMS360 redefines the benchmarks for accuracy and efficiency of
global labelling. With organisations seeking to derive greater efficiencies whilst
continuing to satisfy increasingly stringent legislation and regulation, we truly believe
it is a very needed and necessary solution.”

Release 6 adheres to these principles by eliminating costly and inefficient processes,
reducing risk of non-compliance, enabling optimal use of labelling resources across
the entire global organisation.

To find out more information about Kallik’s Release 6, and schedule a demo, visit https://kallik.com/labelling-and-artwork-management-products/ams360-release-6/

For more information about Kallik, please visit http://www.kallik.com

– Ends –

About Kallik
Kallik is a global provider of labelling and artwork management solutions for
regulated markets such as the pharmaceutical, medical devices, cosmetics and
chemicals industries. By centralising messaging content, Kallik enables large
national and international organisations – often with thousands of products – to
produce accurate, print-ready artwork for their packaging and labelling in seconds.
Kallik stores all content – text, symbols and logos – as structured data, and manage
it in a streamlined way. As a result, amending artwork in line with new market-
specific requirements is quick and easy – even if multiple product lines are affected,
across multiple markets and in multiple languages.

Press contact
Please feel free to reach out to our PR team via email:
David Callaghan
PR contact
Phone: +44 (0)121 389 2499
Email: [email protected]

Graham Francis
Channel Marketing Manager
Phone: +44 1827 318100
Email: [email protected]

Founded in 1924, House of Cheatham is one of the oldest continuing manufacturers of personal and beauty care products in America. But that does not come without its challenges. As a company, House of Cheatham were in desperate need of a cloud-based labelling and artwork management solution, to respond to an exponential increase in global regulatory requirements.


Upon choosing Kallik, House of Cheatham are seeing an 80% reduction in speed to market, with 10 weeks taken out of the process, and an average of 6-fold increase in the number of artworks created per year compared to the previous solution.

House of Cheatham’s Director of Enterprise Development, Jeff Carson, talks through the problems he has faced and solutions he has chosen, with Kallik’s AMS180 vastly improving the company’s artwork production.

What were the challenges you were experiencing in labelling data and artwork production?

Maintaining the latest versions of artwork files was becoming an increasingly serious challenge. We were missing key opportunities as a business every time a label change was required. A typical example we were experiencing was up to nine amends per artwork were needed before files could be approved and released to print. It was clear our data files were disjointed from the process and we really found it difficult as a business to keep up with the pace of change.

How did you look to resolve this ongoing issue?

We knew it was of paramount importance that we acted quickly and efficiently to adopt a solution, to not only stay compliant with new regulatory requirements but to remain competitive in the marketplace. We looked at several options but Kallik AMS180 was by far the most efficient and impressive choice. It was the perfect solution to minimise capital outlay on in-house IT resources and was the best fit for the business.

Since choosing Kallik, talk us through the impact it has had on your business?

It’s had a profound effect. The Kallik team immediately understood the requirements of House of Cheatham as a small to medium business and the ROI from the scalability and flexibility of the solution was remarkable; it gave us the exact functionality we needed. We knew when making the decision that Kallik were at least two years ahead of their nearest competitor using cloud technology.

What have been the key changes and benefits of using Kallik AMS360?

In the first year of implementing the solution, we processed 140 new artworks. This is in comparison to creating just 24 per annum before Kallik, which is obviously a huge and impressive increase. Following on from that, in our second year we increased this number to 400 with no additional resources, but in turn increased the accuracy of our artwork production and have taken significant costs out of the process. This is 17 times more artwork production capacity with zero increase in resources, which is a fantastic achievement.

When looking to create new artwork versions, we now as a company have complete confidence in creation processes and selecting the latest approved version to initiate projects. The correct version of the artwork is now always sent to the print supplier base.

How have House of Cheatham’s employees adapted to using Kallik’s cloud-based labelling and artwork management solution?

Staff now have more time freed up which allows them to work on additional added-value projects, and this has seen our output increasing, but with the same number of staff.

The solution’s benefit has been felt across the whole business, with our marketing project managers key advocates of Kallik’s AMS180 as they’re now able to drive projects with 100 per cent accountability.

With this solution in place, do you have plans to expand your process or business?

Absolutely. House of Cheatham is expanding the use of Kallik’s solution by using its Asset manager as a way of controlling and versioning its ingredient declarations. With such a huge, positive impact on labelling inventory and reducing stock levels, new labels can now be produced to an agreed critical path to ensure on-time delivery. We couldn’t be happier to have chosen Kallik and will look to have plans in place to progressing additional capabilities soon.

For more information on House of Cheatham, visit their website: www.houseofcheatham.com

Download the House of Cheatham Case Study here.

Tamworth, UK – 10 April 2018 – Global provider of labelling and artwork management solutions, Kallik, are delighted to announce Ashley Goldie as its new Managing Director.


Ashley’s new position is in line with the company’s strategy of organic growth, which sees experienced employees from within continue to progress, innovate and provide a committed service to Kallik’s target markets. His appointment comes at a time of development for Kallik, who are looking to expand its premises this year and engage in a recruitment drive to source employees who have the same ethos and industry focus as the solutions provider.

With nearly 30 years working internationally with major life science and branded organisations, Ashley has spent the last eight years as Kallik’s Sales and Marketing Director. Within that period, he has quadrupled turnover, gained invaluable insight into labelling and customer requirements and successfully positioned Kallik as a key leading provider in highly regulated sectors – Pharmaceutical, Medical Device, Cosmetic and Chemical.

“I am delighted to be given this opportunity,” he comments. “I look forward to the challenge of overcoming the transformational differences these heavily regulated industries are facing by delivering products of superior value, quality and performance whilst staying compliant across highly competitive global markets.

One of Ashley’s first actions, was to announce two further promotions within the company. Dave Tarbuck, who has been with Kallik over eight years, has been named as the new Global Client Services Director and Rob Woodall has been appointed Technical Director. Rob previously fulfilled the role of Lead Architect, having been with the company since 2007.

Ashley continues: “Both will bring invaluable know-how, expertise and commitment to their respective roles and exemplify Kallik’s process of internal growth. We aim as a team and company to continue to stay innovative and forward-thinking as the leading global labelling content management and artwork generation solutions provider for regulated industries.”

Ashley will look to build upon the team’s experience and knowledge, offering guidance and direction to the company’s focus. Building robust, scalable solutions that will satisfy the rigorous demands of global corporations in the heavily relegated sectors.

These solutions streamline labelling content into a seamless artwork process, which helps businesses to remove duplication, track content and efficiently change messaging to respond to new markets and regulatory changes – in print and online.

For more information about Kallik, please visit http://www.kallik.com/

About Kallik

Kallik is a global provider of labelling and artwork management solutions for regulated markets such as the pharmaceutical, medical devices, cosmetics and chemicals industries. By centralising messaging content, Kallik enables large national and international organisations – often with thousands of products – to produce accurate, print-ready artwork for their packaging and labelling in seconds. Kallik stores all content – text, symbols and logos – as structured data, and manages it in a streamlined way. As a result, amending artwork in line with new market-specific requirements is quick and easy – even if multiple product lines are affected, across multiple markets and in multiple languages. For more information visit: http://www.kallik.com/

Press contact
Please feel free to reach out to our PR team via email:

David Callaghan
PR contact
Phone: +44 (0)121 389 2499
Email: [email protected]

Graham Francis
Channel Marketing Manager
Phone: +44 1827 318100
Email: [email protected]

Tamworth, UK, September 5, 2017 – Industry’s leading provider of artwork management solutions, Kallik, today announced that it has surpassed bold growth targets set for its previous fiscal year with the delivery of its AMS360Print solution into three major new clients, each delivering class leading products into heavily regulated markets. Being leaders in pharmaceutical, medical device and chemicals markets, each has selected Kallik to underpin their roll-out of enterprise wide business transformation projects to reduce time to market, eliminate wastage and increase levels of compliance. Commenting on this achievement, Neil Gleghorn, Kallik’s Founder and CEO stated: “Our success is the result of staying focused on our core markets rather than allowing ourselves to be distracted by short term, less strategic opportunities.”

“In delivering products into highly competitive markets, each of these organisations is faced with similar challenges” says Gleghorn. “Whether being a supplier of Pharmaceutical, Medical Device or Petrochemical products, demonstrating full compliance against both global and local legislation, ensuring brand consistency and being protected from the threat of counterfeit activities are all equally important. We are delighted to have been chosen as the vendor to enable each organisation to modernize their labelling processes and to standardize global printed label production across both B2B and B2C markets.”

Kallik’s AMS360Print solution enables organisations to store, index and version control all labelling related content both textural including translations and graphical as unique digital assets, resulting in there only ever being one version of the truth. Once approved, these content assets are infinitely re-usable across all types of media and labelling, whether printed or electronic. Being cloud-based, users and print resources can connect to the system from anywhere in the world, removing the traditional constraints imposed by firewalls and restricted VPN access. This vastly simplifies engagement with internal and external design houses and manufacturing facilities.

Organisations seeking to increase their presence in emerging markets by engaging with 3rd party manufacturers and distributors can compromise visibility across the supply chain. Having centralised control of each printed label makes it easier to identify any discrepancies between the quantity of products sold and bulk shipment of materials. By enabling 3rd parties to print labels directly from the Kallik solution, including serialised identifiers if required, vastly reduces the risk of counterfeit products being sold on to end customers.

Gleghorn continues; “As organisations operating in highly regulated industries, all were facing very similar challenges to those experienced by our others prior to adopting our solution. Often, we find multiple instances of Excel spreadsheets distributed via email to capture content which can become uncontrolled or worst still, lost. Ultimately, the final approved version of the artwork can be the PDF created by an external studio that can change significantly from the original content and requirements specified by regulatory. This lack of transparency and traceability can result in a lack of accountability and ultimately risk non-compliance.”

Also commenting on these recent successes, Ashley Goldie, Kallik’s Sales and Marketing Director adds “We are delighted to have been selected by such high-profile clients within their industry sectors. This demonstrates clear confidence in our ability to deliver an outstanding level of performance into organisations that define themselves by market leading products and global success.”

About Kallik

Kallik is a global provider of integrated software solutions spanning all forms of labelling, packaging and leaflets whether electronic or printed form. Our solutions simplify complex artwork management, generation and approval challenges for regulated industries. Kallik’s systems help these organisations to demonstrate compliance, reduce the risk of product recall, guarantee product and brand consistency, mitigate risk and reduce costs.

Based on technologies using a structured data-centric approach, Kallik’s solutions leverage and repurpose content to automatically generate artwork. This enables businesses to remove duplication, track content and rapidly change messaging to respond to new market and regulatory challenges.

Formed in 2001, Kallik’s founders and senior management team have a rich heritage in the packaging and labelling industry. Kallik’s flagship AMS360™ Automated Artwork Management solution was devised based on this insider knowledge of the sector and today underpins the businesses of companies including, Cardinal Health, Teleflex, Exxon Mobil, Sealed Air, Coloplast, Integra, Mary Kay and Unilever.

Join Kallik at the Supply Chain Innovation Leaders Summit in Barcelona 24 – 25 October 2017 for expert industry insight on embracing Supply Chain 2020, Industry 4.0 and Digital Supply Chain Transformation.

More at www.kallik.com, or follow us on Twitter @KallikAMS

Tamworth, UK, May 18, 2017 – Industry’s leading provider of artwork management solutions, Kallik, is continuing to strengthen its client facing activities to enable its customers to extend their use of Kallik’s flagship AMS360product. This initiative follows the appointment of Rob Frymus as Customer Success Manager last year, to help customers optimise their labelling and artwork processes around a single, cloud-based solution.

“Many of Kallik’s customers originally invested in AMS360 to solve a specific business challenge, whether this be for primary, secondary or tertiary print.” commented Rob. “With our customers now having successfully deployed our solution to satisfy their initial use cases, more and more are seeking to expand its use across the whole enterprise.”

Uniquely, Kallik AMS360print enables highly regulated industries including pharma, medical device, chemicals and cosmetics to bring all their labelling and artwork processes under one single platform. This vastly simplifies the artwork creation, approval and print processes across the entire supply chain – including engagement with 3rd parties. It also reduces the risk of non-compliance as each activity is recorded, time-stamped, auditable and reportable.

Recent new wins with tier 1 organisations in the medical device and chemicals verticals plus an existing client base that is extending the application of Kallik’s software, suggests that the industry sees clear benefit from adopting a flexible cloud-based approach to labelling and artwork management. As our customer base continues to grow, our client services team will be busy ensuring that as a company, we continue to develop and deliver products and services that will shorten time to market and minimise risk of non-compliance.

Commenting on the role of the client services team, Neil Gleghorn, Chief Executive Officer of Kallik adds, “As we continue to expand our business into new markets and industries, it is essential that we continue to support our existing base of customers. New capabilities we’re introducing in the product to support the needs of our new customers will have a clear impact and benefit on our installed base. It is the responsibility of the client success team to ensure every Kallik customer benefits from our ongoing investment.”

Kallik has recently engaged with a mid-range global medical devices organisation to aid its internal Marketing teams achieve the same kind of efficiencies and control of organisational content as many Kallik customers achieve already in their product labelling work. The following is a summary of the business problem the customer faced, the benefits of using the Kallik AMS to help address them and possible next steps and is based on direct interviews with the customer

Adopting Kallik for our Marketing Team: The Background

Our initial need for Kallik stemmed from a desire to improve efficiency – we knew we needed to become much more efficient, in fact, in terms of the management of our marketing resources.

This was especially so around the development and approval of our labelling. Like a lot of similar organisations in our sector, we had been relying on increasingly antiquated, often paper-based systems to fulfill this need. This was becoming less and less appropriate as the business grew and management identified the need for better processes allied to as much automation of those processes as possible, right across the group, ideally.

‘Across the group’ signifies the fact we are a global organisation, with multiple sites and more than one content creation studio (and, indeed, Marketing function). We wanted to set up a system where content, as well as labelling, creation was done in a much more transparent and auditable way.

Adopting Kallik for our Marketing Team: The Pay-Back

We are very pleased to say that the Kallik AMS has allowed us to meet many of these goals. We have, for example, been able to reduce our approvals cycle from 18 weeks to just 5 (over a six month period). This has been achieved as part of a general move to standardised content creation and management, based on Kallik as the common platform used by all the relevant teams. This has meant much more consistent branding work across the entire company, in terms of both up- and down-stream Marketing activity. It has also seen a big improvement in documentation. If I had to sum up the biggest impact so far of using Kallik, though, I’d still say it was helping us get to much better consistency of execution of Marketing.

We can break that down a bit further into benefits in terms of process and compliance. In process terms, Kallik – as would any electronic management system of this type, perhaps – has imposed a certain amount of formality. This was always the intention; we wanted to introduce a certain amount of ‘rigidity’ around this. But what’s interesting to see is that it’s had the side effect of improving quite sharply the quality of inputs to the system, as people would prefer to get the stuff right before they put it in rather than go back in and edit/change or correct mistakes. That’s moved collaboration and information sharing much higher up – people want to spend time discussing things and getting them right first, which has really upped quality overall.

Then there’s the auditing aspect. Full transparency was always very hard to achieve with a paper-based approach; you had things in boxes and boxes of paper, so it was always going to be hard to  find things. Now, every bit of relevant marketing data for the past three years is in the Kallik system, which offers us a central library of materials that makes it very easy to find anything we need, which makes compliance work so much more straightforward.

That was particularly apparent during a very recent audit inspection by a European regulator. The team asked for certain data and was astonished to see we were able to provide literally everything they needed immediately. We showed them the logs; they had literally no questions. This was a very pleasing experience for both sides, here, which is important as there’s often something of a tension in these interactions that just wasn’t there this time.

The benefits, then, so far, have been improved process efficiency, reduced resource needed to deal with this work (which has freed it up to take on more value-add activities) and much slicker content creation for marketing needs. Just one example there is the way we have used features in the product like Phrase Management to help in artwork generation, for instance.

At the same time, not even Kallik is the Silver Bullet that fixes everything. We still have some work to do – but we know that Kallik is a powerful tool that can help us a lot.


Adopting Kallik for our Marketing Team: The Market Context

It is worth noting that we originally purchased Kallik for our promotional materials management needs – so pamphlets, emails, literature, videos and so forth. The focus was on the stuff we were using to sell the products, if you like. But according to the FDA, such promotional material actually comes under its classification of ‘product labelling’ – the FDA doesn’t distinguish between the two. That means that for us at least, combining marketing collateral work and product labelling is simple common sense – as well as reducing errors and achieving better consistency right across all of our activities, which is of course extremely interesting to a Product or Brand Manager, whose focus is 100% on execution and who wants to work with materials that are proven to work already.

This is clear in the wider landscape, too. Consider the rise in Marketing Operations jobs and opportunities in the Marketing field; there are job roles that are springing into existence that simply didn’t exist five years ago, where the emphasis is on IT being used by Marketing professionals to achieve control of the marketing process. Investment is happening right across the board, not just in our company, into finding better tools, from Google Analytics on, that can help improve processes and visibility into Marketing’s actions. Tools like Kallik in our environment are coming through that offer the kind of smart, objective ability to get a real handle on what’s happening, what works – complementing the creative aspects of Marketing with some real holistic, integrated technologies.

The net result is to make Marketing much more accountable to the organisation: not that it was ‘running wild’ before, but increasingly it’s becoming part of a more consistent whole.

On a final note, I’d say this is particularly appropriate and helpful in regulated sectors; a big part of why we needed the Kallik system was our auditing needs. This wouldn’t be as much of an issue for, say, a manufacturer of pens – though there is absolutely no question that they may well be just as interested as getting to an efficient and consistent Marketing Operations place as we are.

Kallik has just published a whitepaper – ‘Building Efficient and Consistent Marketing’ – which is available to download here:


Why should Marketing departments in organisations that are part of regulated Industries be interested in something like the Kallik Artwork Management Solution (AMS360) (http://www.kallik.com/solutions/)?

Historically, it is true, Kallik has tended to concentrate more on the quality control and regulatory affairs departments of such firms (players in regulated industries): it’s been our mission to have dialogue with these teams about how our complete packaging and labeling solution can help them achieve consistency and efficiency across all of their activities in that area.

It’s also historically been the case that Marketing has seen itself as having very different problems from such teams in any case. Especially in the FMCG (Fast Moving Consumer Goods) and Retail sectors, Marketing has seen itself (and been perceived by the rest of the business) as less about consistency (the hallmark of the Kallik approach to labelling and content management, of course) than creativity. The emphasis has always been on articulating brand values, that is to say, by use of clever, distinctive, impactful slogans and images – less about making sure that every ‘i’ is properly dotted across all of the company’s external communications, if you like.

In a fascinating turn of events, though – one very much driven by technology – Marketing is itself changing so much that there is an increasing natural linkage between the drive to achieve consistency and efficiency in package labelling and consistency and performance in terms of product marketing drives.

Marketing Operations: why it matters

Welcome to the new era of Operational Management (sometimes also Marketing Operations http://en.wikipedia.org/wiki/Marketing_operations). Industries of all types and in all markets face increasing pressure to use a wide range of communication channels, both print and digital.

The Internet and other digital delivery media are used, not just to throw creative messages and brand collateral at the market but to track its reception and impact. Marketing is increasingly becoming a ‘science,’ that’s to say – one characterised by extensive use of metrics to really quantify what the scope and impact of campaigns are. The CEO has stopped being impressed by the pretty colours on the new logo or the cool imagery in the Q4 ad campaign and much more focused on the proof points of the performance of the online outreach campaign, as it were.

This doesn’t mean we have stopped being interested in creativity, by the way. What we are interested in is fusing that creativity with dependable, repeatable processes and metrics to make sure it has the chance to deliver maximum impact all the way down the supply chain, delivering to the business highly granular, detailed perspectives on what is working where (and why).

Data is obviously central to this shift, which is happening at the macro level because of increased consumer use of electronic media to consume information and ecommerce to shop, too. But if Marketing is supposed to be getting more formalised and quantifiable in mainstream business, imagine how much more weight this change has in the regulated sector.

An extra aspect to this change is that with all these different communication channels coming to the fore, inconsistency in messaging across these different communication channels is becoming more and more of a risk. That’s always been potentially a peril in regulated industries but now it’s starting to be true everywhere – when people take note of the nutritional label on a chocolate bar, it’s paramount that what is printed always matches what is published online (or even in a different geography).

Meanwhile, in parallel with this basic evolution in the shape of Marketing, we have global regulation and legislation changes affecting the market environment quite radically. In sectors such as the chemical, banking, pharmaceutical, tobacco, cosmetics and medical devices industries, regulation has been King for quite some time. While regulation is also on the up in food and drink, leisure, automotive and many other areas, too, the kinds of customers – those QA and regulatory affairs teams – that Kallik has been helping for so many years in regulated industries are also getting increasingly interested in Marketing Operations, too.

A host of efficiency targets

This brings us back to our opening question: why are the Marketing teams in regulated industries starting to wake up to the potential of Kallik? Because, driven by the twin drivers of an interest in sharpening up their measurement of their Marketing activities and the increase in global regulation/compliance, they know they need to look for consistency and efficiency in their processes now as much as their colleagues have been in product labelling.

Just like their colleagues, that is to say, they too are looking for ways to

  • save time
  • avoid duplication and any and all ‘wheel reinvention initiatives’
  • share and reuse what works right across their organisations (but be able to immediately tailor it in an error-free way for local conditions)
  • log a full audit trail of changes to any work to help transparency, consistency and auditability
  • tighten the approvals process to ensure accountability and security.

It’s clear that if you can do all this (as Kallik customers have been doing for many years in regulated sectors) for packaging and labelling, there is absolutely no reason at all why you cannot also do it for brochures, leaflets, information sheets and all other Marketing collateral and literature.

And just like when their colleagues use Kallik to ensure consistency and full compliance with regulations for labelling content, these Marketing teams are also waking up to the fact that any and all changes will have justification and evidence for what happened – vital when any kind of auditing happens.

If you want to make sure your marketing collateral is fully tracked, accessible, signed off, protected and connected to a real audit trail in other words – you can (and should) be looking to the Kallik AMS360 to help you.

In practical terms, that means any product claims you make in any part of your literature can be defended and sourced to, say, a US Federal and Drug Administration or any other external third party should need arise… from the cosmetics you market to the new health food you want to offer to the ‘free from’ statement for your colour dye to that innovative new medical device you have in R&D.

A battle-tested solution

Are we claiming that companies haven’t been doing anything like this up until now? Not at all: multi nationals have been trying to do this kind of control for some time. The problem is that they tend to do so with point solutions, usually some combination of one or two products (e.g. an asset database) and a lot of home-brewed Excel (and increasingly SharePoint). This works well up to a point, but is often quite a brittle set up, isn’t integrated, scales poorly – and simply doesn’t have the legacy and expertise built into it that the Kallik AMS360 has, battle-tested as it is by so many years in field operations in regulated (labelling and artwork) industry work as it is.

Just one example of what that means on the front line: translation management. We have many customers who know by now that a French version for Canada needs to be different than the one to be offered in Francophone Africa, let alone Paris or the Swiss market. Why? Not just local trading conditions, but local regulation. That’s as much true for the marketing collateral around the product as it is for the packaging and labelling: so just think how useful it will be to look in a central repository to identify not just the right language translation of a promotion, but one that has already been safely adjusted to reflect those compliance issues, too… enabling your team to get straight on to the important job of marketing the hell out of it (and tracking the return on all that activity too)?

The verdict’s clear. Marketing teams in regulated industry organisations are beginning to use Kallik AMS360 to duplicate, in the context of a Marketing Operations oriented, data-driven push, the same kinds of efficient, transparent, quantifiable, secure and time-saving benefits their colleagues who have been using Kallik around labelling have been profiting from for some time.

This is tremendous news for Kallik as an organisation – but also, genuinely, for Marketing in regulated industries customers, who at last have a proven tool at their disposal to ease their transition to the more data and process intensive Marketing Operations world they know the Information Age has ushered in.

We’re glad to be of any help we can.

Kallik has just published a whitepaper – ‘Building Efficient and Consistent Marketing’ – which is available to download here: http://www.kallik.com/wp-content/uploads/2015/01/Kallik-Efficient-Marketing-Whitepaper.pdf




Labelling & Artwork Management leader Kallik has produced a guide for marketers on why data-based campaign proof points rather than the colours on the logo are what really matter

Tamworth, 19 January, 2015 – Labelling & Artwork management leader Kallik has published a new whitepaper that sets out the key steps on the impact of the rise of technology and metric-driven Marketing Operations in content labelling.

The paper shows how we have entered a new era of Operational Management where the CEO has stopped being impressed by the imagery in the Q4 ad campaign and is now only interested in the data-driven/fact-based proof points of the campaign.

Now, Marketing leaders are more likely to be data scientists than ‘creatives’ – who are coming into job roles already familiar with new tools to help improve processes and derive more visibility in product marketing.

With this trend happening against a background of global regulation changes, accompanied by a drive to achieve equivalent consistency and performance in branding, artwork and labelling, there are clear implications for the way content is managed throughout the product supply chain.

The paper goes on to examine, through case studies and practical suggestions, the role of modern business software in this new era of a Marketing Operations oriented and data-driven approach to manage artwork requirements.

Its insights are derived from Kallik’s deep exposure to working in regulated industries on automating packaging solutions that use a data-centric approach to labelling creation and management.

For Ashley Goldie, Marketing & Sales Director of Kallik, “The dawn of tech-driven Marketing is good news for customers in the regulated industries, as this paper examines.

“We think it’ll be a useful reference tool and will help ease the transition to the data and process intensive Marketing Operations world the digital age has ushered in.”
The paper – ‘Building Efficient and Consistent Marketing’ – is available to download here: http://www.kallik.com/wp-content/uploads/2015/01/Kallik-Efficient-Marketing-Whitepaper.pdf


About Kallik

Kallik is a global provider of Labelling & Artwork Management software solutions (LAM) that simplify complex artwork management, generation and approval challenges for regulated industries: Kallik’s systems help these organisations to reduce the risk of product recall, guarantee product and brand consistency, mitigate risk and reduce costs.

Based on technologies using a structured content-centric approach, Kallik’s solutions leverage and repurpose content to automatically generate artwork. This enables businesses to remove duplication, track content and rapidly change messaging to respond to new market and regulatory challenges.

Formed in 2001, Kallik’s founders and senior management team have a rich heritage in the packaging and labelling industry. Its flagship AMS360™ Automated Artwork Management solution was devised based on this insider knowledge of the sector and today underpins the businesses of companies including Sealed Air, Coloplast, Integra, Mary Kay, VitaHealth and Unilever.

More at www.kallik.com, or follow us on Twitter @KallikAMS


PR Contact

Carina Birt

PR for Kallik

[email protected]

+44 1722 322916