As the festive season fills shelves with dazzling designs and holiday cheer, businesses across industries are reflecting on their seasonal packaging strategies for 2024. While these limited-time promotions are vital for capturing consumer attention and driving sales, the process of changing packaging can often become a logistical nightmare. If this year’s seasonal updates were fraught with delays, compliance challenges, or inefficiencies, it’s time to explore a better way forward.
Imagine this: changing 10,000 product labels in just 14 days rather than six months with no errors or compliance issues. With the right labeling and artwork management software, this isn’t just a possibility—it’s a reality.
Ensure Compliance Every Step of the Way
Seasonal changes often introduce regulatory complexities, especially when using an outdated system constrained by siloes, limited visibility, slow manual processes, and a higher risk of errors that can lead to costly delays or compliance failures. A dedicated cloud-based, end-to-end platform has the power to solve all of these issues and in a fraction of the time.
Streamline Bulk Updates with Precision
Making large-scale updates to thousands of labels can seem daunting, but with a centralized platform, bulk changes become seamless. Whether it’s updating promotional content, adjusting designs, or complying with seasonal regulations, advanced software enables quick, accurate edits across entire product portfolios. You can read more about the best practice for making bulk changes to thousands of labels here.
Collaborate in Real Time Across Teams
Seasonal promotions demand close collaboration between marketing, design, regulatory, and manufacturing teams. With cloud-based software, everyone works on the same version of every asset, ensuring alignment and reducing costly missteps.
Stay Agile with Automatically Pre-Built Templates
Time is of the essence during seasonal campaigns. Pre-approved templates within the platform let you quickly update labels and artwork, ensuring faster turnaround times without compromising quality or accuracy.
Gain Complete Traceability
Track every change, version, and approval with full traceability, so you’re always audit-ready and can maintain a clear record of your seasonal updates.
Introducing Veraciti: Your Solution for Seamless Packaging Changes
At Kallik, we understand the challenges businesses face when managing seasonal packaging updates. That’s why we’ve developed Veraciti, a leading cloud-based platform that transforms how labeling and artwork changes are managed. With Veraciti, you can streamline bulk updates, ensure compliance, and collaborate effortlessly—all while saving time and resources.
Worried about integrating new software into your existing systems? Don’t be. Our AI-driven tool, AToM, makes integration quick and painless, ensuring you’re up and running in no time. Veraciti’s advanced capabilities and intuitive design mean you’ll be ready to handle next year’s seasonal updates with confidence.
House of Cheatham: Transforming Artwork Production with Veraciti
Take our work with House of Cheatham for example. As a leader in personal and beauty care, we transformed House of Cheatham’s artwork and labeling processes by adopting Kallik’s cloud-based Veraciti™ platform. Facing challenges with outdated data files, multiple artwork revisions, and downstream delays, the company needed a solution to meet increasing regulatory demands and streamline its operations. By implementing Veraciti, House of Cheatham eliminated costly bottlenecks and dramatically reduced time to market.
Since adopting Veraciti, the company has experienced a remarkable 17-fold increase in artwork production levels, rising from 24 artworks annually to over 400, all without additional staff. This improvement is credited to Veraciti’s ability to ensure projects always start from the latest approved version, provide full audit trails, and identify process bottlenecks. The platform’s intuitive dashboards and automated reporting have further empowered teams to measure performance and enhance efficiency. Veraciti has not only improved speed to market by 80%, cutting 10 weeks from the process, but it has also reduced costs and improved accuracy, allowing House of Cheatham to focus on high-value projects while maintaining compliance and competitiveness.
“In the first year of implementing the solution, we processed 140 new artworks,” House of Cheatham’s Executive Vice President, Jeff Carson explains. “Prior to Veraciti, the best we could achieve was 24 per annum. In the second year, we increased this figure to over 400, with no additional resources — a 17-fold increase in our artwork production levels compared to our previous solution. Not only this, but we’ve increased accuracy and taken significant costs out of the process.” Click here to read the full case study.
Upgrade Your Labeling and Artwork Process Ready for 2025
Now is the perfect time to future-proof your labeling and artwork processes. Let’s make 2025 your most efficient and stress-free year yet. Contact our experts today to discover how Veraciti can transform your seasonal packaging updates. Book a demo now to see how we can transform your business.